{"id":7249,"date":"2021-03-10T14:26:57","date_gmt":"2021-03-10T14:26:57","guid":{"rendered":"https:\/\/staging.datarevolt.agency\/?p=1063"},"modified":"2026-05-07T15:29:14","modified_gmt":"2026-05-07T12:29:14","slug":"know-your-customer-the-top-surveys-to-run-for-better-conversions-and-valuable-insights","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/know-your-customer-the-top-surveys-to-run-for-better-conversions-and-valuable-insights\/","title":{"rendered":"Know your customer The top surveys to run for better conversions and valuable insights"},"content":{"rendered":"<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Based on who the survey is for, placement, trigger and, of course, the questions that you ask, you can find out what your customers love about your products or services, what they don\u2019t like that much, what hurts your conversions, or what would turn random visitors into loyal customers.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;By looking at what your visitors and customers reply to the questions asked, you get insights about psychological aspects - their motivations, frictions, behaviour, and their feedback about the experience with your business. This is immensely important, especially when you focus on customer journey optimization.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Not listening to the voice of your customers is like missing out on a goldmine. Their feedback can help you measure the quality of your customer experience, then come up with hypotheses for improvement and finally optimize it.&quot;]]],[1,&quot;blockquote&quot;,[[0,[],0,&quot;Three of the most important factors to consider when creating a qualitative analysis by using surveys are:&quot;]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;the segment you address;&quot;]],[[0,[],0,&quot;where the survey will be displayed;&quot;]],[[0,[],0,&quot;and in what step of the customer journey it will be placed.&quot;]]]],[1,&quot;p&quot;,[[1,[],0,0],[0,[],0,&quot;Let\u2019s look at a few &quot;],[0,[0],1,&quot;on site&quot;],[0,[],0,&quot; and &quot;],[0,[0],1,&quot;off site&quot;],[0,[],0,&quot; types of surveys that can really add value to your customer research.&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;On site surveys&quot;]]]]}\">\n<p>Based on who the survey is for, placement, trigger and, of course, the questions that you ask, you can find out what your customers love about your products or services, what they don\u2019t like that much, what hurts your conversions, or what would turn random visitors into loyal customers.<\/p>\n<p>By looking at what your visitors and customers reply to the questions asked, you get insights about psychological aspects &#8211; their motivations, frictions, behaviour, and their feedback about the experience with your business. This is immensely important, especially when you focus on customer journey optimization.<\/p>\n<p>Not listening to the voice of your customers is like missing out on a goldmine. Their feedback can help you measure the quality of your customer experience, then come up with hypotheses for improvement and finally optimize it.<\/p>\n<blockquote><p>Three of the most important factors to consider when creating a qualitative analysis by using surveys are:<\/p><\/blockquote>\n<ul>\n<li>the segment you address;<\/li>\n<li>where the survey will be displayed;<\/li>\n<li>and in what step of the customer journey it will be placed.<\/li>\n<\/ul>\n<p>Let\u2019s look at a few <strong>on site<\/strong> and <strong>off site<\/strong> types of surveys that can really add value to your customer research.<\/p>\n<h2>On site surveys<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1065\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/On-site-surveys-750x432.jpg\" alt=\"On site surveys\" width=\"300\" height=\"173\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;],[&quot;em&quot;]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Surveys displayed on site can be in the form of pop-ups, small widgets, lightboxes and such. They\u2019re mostly used to interact with the visitor on the spot, and ask questions about their issues and feedback regarding a specific step of the funnel that they\u2019re in.&quot;],[1,[],0,0]]],[1,&quot;h3&quot;,[[1,[],0,1],[0,[],0,&quot;Bouncing visitors survey&quot;]]],[1,&quot;p&quot;,[[1,[],0,2],[0,[],0,&quot;This survey is for the top of the funnel. Bouncing visitors are those who have entered the site but have the intention of leaving without visiting any other pages.&quot;],[1,[],0,3],[1,[],0,4],[0,[],0,&quot;Trigger: On exit intent&quot;],[1,[],0,5],[0,[],0,&quot;Pages: all pages, excluding cart, checkout, and potentially any blog\/content pages&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Insights: Their expectations vs reality.&quot;],[1,[],0,6]]],[1,&quot;p&quot;,[[0,[0],0,&quot;Q&quot;],[0,[1],2,&quot;1: Hi there! Why leave so soon?&quot;]]],[3,&quot;ol&quot;,[[[0,[1,1,1],3,&quot;I didn\u2019t find what I was looking for&quot;]],[[0,[1,1,1],3,&quot;Bad UX&quot;]],[[0,[1,1,1],3,&quot;Wrong search results&quot;]],[[0,[1,1,1],3,&quot;I don\u2019t want to leave&quot;]],[[0,[1,1,1],3,&quot;I\u2019ll come back later&quot;]],[[0,[1,1,1],3,&quot;Not enough variety&quot;]],[[0,[1,1,1],3,&quot;Other reasons (please specify:...)&quot;],[1,[],0,7],[1,[],0,8],[0,[1],1,&quot;For visitors who replied with a) I didn\u2019t find what I was looking for, we can have a Q2.&quot;],[1,[],0,9]]]],[1,&quot;p&quot;,[[1,[],0,10],[0,[1,0],2,&quot;Q2: What was it you were looking for?&quot;],[1,[],0,11],[1,[],0,12],[0,[1],1,&quot;(Open answer)&quot;],[1,[],0,13],[1,[],0,14],[0,[],0,&quot;*Optionally, here as well you can add a lead collector, asking visitors to leave their email address in order to be contacted when the product they were looking for is available or when sales start.&quot;],[1,[],0,15]]],[1,&quot;p&quot;,[[0,[1,0],2,&quot;Thank you for your time. Please leave your email and we\u2019ll update you when the product you want is available.&quot;]]],[1,&quot;p&quot;,[[0,[0],1,&quot;Engaged visitors survey&quot;],[0,[],0,&quot; -&quot;],[1,[],0,16],[1,[],0,17],[0,[],0,&quot;These are visitors who have seen at least 3-4 pages on your shop but haven\u2019t added anything to cart.&quot;],[1,[],0,18],[0,[],0,&quot;Trigger: after visiting 3-4 pages without adding a product to cart.&quot;],[1,[],0,19],[0,[],0,&quot;Pages: exclude the cart, checkout and thank you page&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Insights: purchase intention, demographics, issues, and what they are looking for.&quot;],[1,[],0,20],[1,[],0,21],[0,[1],1,&quot;Survey example:&quot;],[1,[],0,22]]],[1,&quot;p&quot;,[[1,[],0,23],[0,[1,0],2,&quot;Q1: Hello! What brought you to our shop today?&quot;]]],[3,&quot;ol&quot;,[[[0,[1,1,1],3,&quot;I\u2019m looking for (one of the products\/categories) on the shop&quot;]],[[0,[1,1,1],3,&quot;I\u2019m only here to see what\u2019s new&quot;]],[[0,[1,1,1],3,&quot;Looking for inspiration&quot;]],[[0,[1,1,1],3,&quot;Comparing prices&quot;]],[[0,[1,1,1],3,&quot;Searching for information about your company\/products&quot;]],[[0,[1],1,&quot;Something else (please specify:....)&quot;]]]],[1,&quot;p&quot;,[[1,[],0,24],[1,[],0,25],[0,[1,0],2,&quot;Q2: Have you found what you were looking for?&quot;],[1,[],0,26],[0,[1],1,&quot;a) Yes, easily&quot;],[1,[],0,27],[0,[1],1,&quot;b) Yes, after some attempts&quot;],[1,[],0,28],[0,[1],1,&quot;c) No&quot;],[1,[],0,29]]],[1,&quot;p&quot;,[[0,[1,0],2,&quot;Q3: Who are you shopping for?&quot;]]],[3,&quot;ol&quot;,[[[0,[1,1,1],3,&quot;For myself&quot;]],[[0,[1,1,1],3,&quot;For someone else&quot;],[1,[],0,30],[1,[],0,31]]]],[1,&quot;p&quot;,[[0,[1,0],2,&quot;Q4: What is the top thing you\u2019d recommend us to improve on the site?&quot;]]],[3,&quot;ol&quot;,[[[0,[1],1,&quot;Site speed&quot;]],[[0,[1],1,&quot;Product variety&quot;]],[[0,[1],1,&quot;Site search&quot;]],[[0,[1],1,&quot;Prices&quot;]],[[0,[1],1,&quot;Product information&quot;]],[[0,[1],1,&quot;Shipping and delivery information&quot;]],[[0,[1],1,&quot;Navigation&quot;]],[[0,[1],1,&quot;Something else (please specify:....)&quot;],[1,[],0,32],[1,[],0,33],[1,[],0,34],[1,[],0,35],[0,[1],1,&quot;Thank you for your time!&quot;],[1,[],0,36],[1,[],0,37]]]],[1,&quot;h3&quot;,[[0,[],0,&quot;Cart abandoners survey &quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;These are visitors that have products in the cart, but have the intention of leaving.&quot;],[1,[],0,38],[0,[],0,&quot;Trigger: on exit intent&quot;],[1,[],0,39],[0,[],0,&quot;Insights: reasons for cart abandonment, potential technical issues&quot;],[1,[],0,40],[1,[],0,41],[0,[1],1,&quot;Survey example:&quot;]]],[1,&quot;p&quot;,[[0,[1,0],2,&quot;You forgot something in your cart! Why not place the order now?&quot;],[1,[],0,42],[1,[],0,43],[0,[1],1,&quot;a) I will order later&quot;],[1,[],0,44],[0,[1],1,&quot;b) Just doing research and comparing products&quot;],[1,[],0,45],[0,[1],1,&quot;c) It\u2019s too expensive&quot;],[1,[],0,46],[0,[1],1,&quot;d) Not sure about the delivery conditions&quot;]]],[1,&quot;p&quot;,[[0,[1],1,&quot;e) Other reason (please specify:...)&quot;],[1,[],0,47],[1,[],0,48]]],[1,&quot;p&quot;,[[0,[],0,&quot;*Optionally, you can add a lead collector after the question.&quot;],[1,[],0,49],[1,[],0,50],[0,[1],1,&quot;\u201cThank you for your answer. If you want us to notify you when the products in your cart are on sale, leave your email below\u201d&quot;],[1,[],0,51],[1,[],0,52],[0,[],0,&quot;Or you can take things to the next level and display a second screen with an objection treatment based on what the visitor replied to on the first question.&quot;],[1,[],0,53],[1,[],0,54],[0,[0],1,&quot;Example:&quot;],[1,[],0,55],[0,[],0,&quot;For &quot;],[0,[1],1,&quot;a) I will order later&quot;],[0,[],0,&quot;, and &quot;],[0,[1],1,&quot;c) It\u2019s too expensive&quot;],[0,[],0,&quot;, display a discount code or promo available only if they place the order in the same session.&quot;],[1,[],0,56],[1,[],0,57],[0,[],0,&quot;For&quot;],[0,[1],1,&quot; b) Just doing research and comparing products&quot;],[0,[],0,&quot;, you could display a testimonial from a happy customer or another persuasive thing that would show the visitor that the site is trustworthy, and the quality of the products is high.&quot;],[1,[],0,58]]],[1,&quot;p&quot;,[[0,[],0,&quot;For &quot;],[0,[1],1,&quot;c) Not sure about the delivery conditions, &quot;],[0,[],0,&quot;the second screen could have details about shipping options, how fast they arrive, shipping costs, and so on.&quot;]]],[1,&quot;h3&quot;,[[1,[],0,59],[0,[],0,&quot;Customers survey&quot;]]],[1,&quot;p&quot;,[[1,[],0,60],[0,[],0,&quot;The visitors who placed an order.&quot;],[1,[],0,61],[0,[0],1,&quot;Trigger&quot;],[0,[],0,&quot;: on load, on the Thank You page&quot;],[1,[],0,62],[0,[0],1,&quot;Insights&quot;],[0,[],0,&quot; - what made them buy; any friction in the shopping process&quot;],[1,[],0,63],[1,[],0,64],[0,[1],1,&quot;Survey example:&quot;],[1,[],0,65],[1,[],0,66],[0,[],0,&quot;Thank you for shopping with us!&quot;],[1,[],0,67],[1,[],0,68],[0,[0,1],1,&quot;Q1: On a scale from 1 to 5, how easy was it for you to find the products that you needed on our shop?&quot;],[0,[],1,&quot; (scale rating question)&quot;],[1,[],0,69],[1,[],0,70],[0,[],0,&quot;*For visitors who choose 1-3, trigger an extra open answer question asking what went wrong.&quot;],[1,[],0,71],[1,[],0,72],[0,[1,0],2,&quot;Q2: What mattered the most when you made the purchasing decision?&quot;],[1,[],0,73],[0,[1],1,&quot;a) Product variety&quot;],[1,[],0,74],[0,[1],1,&quot;b) Product quality&quot;],[1,[],0,75],[0,[1],1,&quot;c) Price&quot;],[1,[],0,76],[0,[1],1,&quot;d) Fast delivery&quot;],[1,[],0,77],[0,[1],1,&quot;e) Something else (please specify:....)&quot;],[1,[],0,78],[1,[],0,79],[0,[1,0],2,&quot;Q3: What almost stopped you from placing the order?&quot;],[1,[],0,80],[0,[1],1,&quot;a) I wasn\u2019t sure the product was the best choice&quot;],[1,[],0,81],[0,[1],1,&quot;b) The price seemed a bit high at first&quot;],[1,[],0,82],[0,[1],1,&quot;c) The shipping info wasn\u2019t clear from the beginning&quot;],[1,[],0,83],[0,[1],1,&quot;d) Nothing&quot;],[1,[],0,84],[0,[1],1,&quot;e) Something else (please specify:....)&quot;],[1,[],0,85]]],[1,&quot;p&quot;,[]],[1,&quot;p&quot;,[[0,[1,0],2,&quot;Q4: How useful did you find the information on the product page?&quot;],[1,[],0,86],[0,[1],1,&quot;a) Very useful and complete&quot;],[1,[],0,87],[0,[1],1,&quot;b) I could have used a more detailed product description&quot;],[1,[],0,88],[0,[1],1,&quot;c) I didn\u2019t read it&quot;],[1,[],0,89],[0,[1],1,&quot;d) Somehow usefule) Not useful at all&quot;],[1,[],0,90]]],[1,&quot;p&quot;,[[1,[],0,91],[0,[0,1],1,&quot;Q5: On a scale from 0 to 10, how satisfied are you with the overall shopping experience on our site? &quot;],[0,[],1,&quot;(post purchase NPS question)&quot;],[1,[],0,92],[1,[],0,93],[0,[1],1,&quot;Thank you for your time!&quot;]]],[1,&quot;h2&quot;,[[1,[],0,94],[0,[],0,&quot;Off site surveys&quot;]]]]}\">\n<div>\n<p>Surveys displayed on site can be in the form of pop-ups, small widgets, lightboxes and such. They\u2019re mostly used to interact with the visitor on the spot, and ask questions about their issues and feedback regarding a specific step of the funnel that they\u2019re in.<\/p>\n<h3>Bouncing visitors survey<\/h3>\n<p>This survey is for the top of the funnel. Bouncing visitors are those who have entered the site but have the intention of leaving without visiting any other pages.Trigger: On exit intentPages: all pages, excluding cart, checkout, and potentially any blog\/content pages<\/p>\n<p>Insights: Their expectations vs reality.<\/p>\n<p><strong>Q<em>1: Hi there! Why leave so soon?<\/em><\/strong><\/p>\n<ol>\n<li><em>I didn\u2019t find what I was looking for<\/em><\/li>\n<li><em>Bad UX<\/em><\/li>\n<li><em>Wrong search results<\/em><\/li>\n<li><em>I don\u2019t want to leave<\/em><\/li>\n<li><em>I\u2019ll come back later<\/em><\/li>\n<li><em>Not enough variety<\/em><\/li>\n<li><em>Other reasons (please specify:&#8230;)<\/em><em>For visitors who replied with a) I didn\u2019t find what I was looking for, we can have a Q2.<\/em><\/li>\n<\/ol>\n<p><em><strong>Q2: What was it you were looking for?<\/strong><\/em><em>(Open answer)<\/em>*Optionally, here as well you can add a lead collector, asking visitors to leave their email address in order to be contacted when the product they were looking for is available or when sales start.<\/p>\n<p><em><strong>Thank you for your time. Please leave your email and we\u2019ll update you when the product you want is available.<\/strong><\/em><\/p>\n<p><strong>Engaged visitors survey<\/strong> -These are visitors who have seen at least 3-4 pages on your shop but haven\u2019t added anything to cart.Trigger: after visiting 3-4 pages without adding a product to cart.Pages: exclude the cart, checkout and thank you page<\/p>\n<p>Insights: purchase intention, demographics, issues, and what they are looking for.<em>Survey example:<\/em><\/p>\n<p><em><strong>Q1: Hello! What brought you to our shop today?<\/strong><\/em><\/p>\n<ol>\n<li><em>I\u2019m looking for (one of the products\/categories) on the shop<\/em><\/li>\n<li><em>I\u2019m only here to see what\u2019s new<\/em><\/li>\n<li><em>Looking for inspiration<\/em><\/li>\n<li><em>Comparing prices<\/em><\/li>\n<li><em>Searching for information about your company\/products<\/em><\/li>\n<li><em>Something else (please specify:&#8230;.)<\/em><\/li>\n<\/ol>\n<p><em><strong>Q2: Have you found what you were looking for?<\/strong><\/em><em>a) Yes, easily<\/em><em>b) Yes, after some attempts<\/em><em>c) No<\/em><\/p>\n<p><em><strong>Q3: Who are you shopping for?<\/strong><\/em><\/p>\n<ol>\n<li><em>For myself<\/em><\/li>\n<li><em>For someone else<\/em><\/li>\n<\/ol>\n<p><em><strong>Q4: What is the top thing you\u2019d recommend us to improve on the site?<\/strong><\/em><\/p>\n<ol>\n<li><em>Site speed<\/em><\/li>\n<li><em>Product variety<\/em><\/li>\n<li><em>Site search<\/em><\/li>\n<li><em>Prices<\/em><\/li>\n<li><em>Product information<\/em><\/li>\n<li><em>Shipping and delivery information<\/em><\/li>\n<li><em>Navigation<\/em><\/li>\n<li><em>Something else (please specify:&#8230;.)<\/em><em>Thank you for your time!<\/em><\/li>\n<\/ol>\n<h3>Cart abandoners survey<\/h3>\n<p>These are visitors that have products in the cart, but have the intention of leaving.<\/p>\n<p>Trigger: on exit intent<\/p>\n<p>Insights: reasons for cart abandonment, potential technical issues<\/p>\n<p><em>Survey example:<\/em><\/p>\n<p><em><strong>You forgot something in your cart! Why not place the order now?<\/strong><\/em><\/p>\n<p><em>a) I will order later<\/em><\/p>\n<p><em>b) Just doing research and comparing products<\/em><\/p>\n<p><em>c) It\u2019s too expensive<\/em><\/p>\n<p><em>d) Not sure about the delivery conditions<\/em><\/p>\n<p><em>e) Other reason (please specify:&#8230;)<\/em><\/p>\n<p>*Optionally, you can add a lead collector after the question.<em>\u201cThank you for your answer. If you want us to notify you when the products in your cart are on sale, leave your email below\u201d<\/em>Or you can take things to the next level and display a second screen with an objection treatment based on what the visitor replied to on the first question.<\/p>\n<p><strong>Example: <\/strong><\/p>\n<p>For <em>a) I will order later<\/em>, and <em>c) It\u2019s too expensive<\/em>, display a discount code or promo available only if they place the order in the same session.<\/p>\n<p>For<em> b) Just doing research and comparing products<\/em>, you could display a testimonial from a happy customer or another persuasive thing that would show the visitor that the site is trustworthy, and the quality of the products is high.<\/p>\n<p>For <em>c) Not sure about the delivery conditions, <\/em>the second screen could have details about shipping options, how fast they arrive, shipping costs, and so on.<\/p>\n<h3>Customers survey<\/h3>\n<p>The visitors who placed an order.<\/p>\n<p><strong>Trigger<\/strong>: on load, on the Thank You page<\/p>\n<p><strong>Insights<\/strong> &#8211; what made them buy; any friction in the shopping process<\/p>\n<p><em>Survey example:<\/em><\/p>\n<p>Thank you for shopping with us!<\/p>\n<p><strong><em>Q1: On a scale from 1 to 5, how easy was it for you to find the products that you needed on our shop?<\/em> (scale rating question)<\/strong>*For visitors who choose 1-3, trigger an extra open answer question asking what went wrong.<\/p>\n<p><em><strong>Q2: What mattered the most when you made the purchasing decision?<\/strong><\/em><\/p>\n<p><em>a) Product variety<\/em><\/p>\n<p><em>b) Product quality<\/em><\/p>\n<p><em>c) Price<\/em><em>d) Fast delivery<\/em><em>e) Something else (please specify:&#8230;.)<\/em><\/p>\n<p><em><strong>Q3: What almost stopped you from placing the order?<\/strong><\/em><\/p>\n<p><em>a) I wasn\u2019t sure the product was the best choice<\/em><\/p>\n<p><em>b) The price seemed a bit high at first<\/em><\/p>\n<p><em>c) The shipping info wasn\u2019t clear from the beginning<\/em><em>d) Nothing<\/em><em>e) Something else (please specify:&#8230;.)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Q4: How useful did you find the information on the product page?<\/strong><\/em><em>a) Very useful and complete<\/em><em>b) I could have used a more detailed product description<\/em><em>c) I didn\u2019t read it<\/em><em>d) Somehow usefule) Not useful at all<\/em><\/p>\n<p><strong><em>Q5: On a scale from 0 to 10, how satisfied are you with the overall shopping experience on our site? <\/em>(post purchase NPS question)<\/strong><em>Thank you for your time!<\/em><\/p>\n<h2>Off site surveys<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1068\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/Off-site-surveys-768x432.jpg\" alt=\"Off site surveys\" width=\"300\" height=\"169\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;em&quot;],[&quot;strong&quot;]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;Off site surveys are usually conducted via email or phone by customer support.&quot;],[1,[],0,0],[1,[],0,1],[0,[],0,&quot;One of the most valuable ongoing surveys that you can run is a post delivery NPS survey. This will show you how happy your customers are about the entire shopping experience and interaction with your brand.&quot;],[1,[],0,2],[1,[],0,3],[0,[],0,&quot;You could email a simple NPS survey to all the customers after a number of days, to be sure that they received the order, asking the already famous NPS question:&quot;]]],[1,&quot;blockquote&quot;,[[1,[],0,4],[0,[0,1],2,&quot;On a scale from 0 to 10, what are the chances that you\u2019d recommend us to a friend or acquaintance?&quot;],[1,[],0,5]]],[1,&quot;p&quot;,[]],[3,&quot;ul&quot;,[[[0,[],0,&quot;Voters with scores from 0 to 6 are detractors;&quot;]],[[0,[],0,&quot;Voters with scores of 7 and 8 are passives;&quot;]],[[0,[],0,&quot;Voters with scores of 9 and 10 are promoters.&quot;]]]],[1,&quot;p&quot;,[]],[1,&quot;p&quot;,[[0,[],0,&quot;For detractors and passives, it helps asking a second question: &quot;],[0,[0],1,&quot;What went wrong? What could we do better?&quot;],[0,[],0,&quot; with an open answer.&quot;],[1,[],0,6],[1,[],0,7],[0,[],0,&quot;The score average gives you your &quot;],[0,[1],1,&quot;NPS score&quot;],[0,[],0,&quot;. Measuring it on long term and noticing the changes can give you a great overview on how the customer perceive their experience and it can also predict how well your business will do in the future.&quot;],[1,[],0,8],[1,[],0,9],[0,[],0,&quot;Ideally, the replies to the email post delivery NPS should be connected to your customer service, so that passives and detractors can be contacted as soon as possible to solve any issues that they might have.&quot;],[1,[],0,10],[1,[],0,11],[0,[],0,&quot;To summarize this overview on some of the most common and most useful surveys that you can run in your customer behaviour analysis, let\u2019s look at a few tips that can guarantee the success of your qualitative data collection.&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;Successful surveys tips&quot;]]]]}\">\n<div>\n<p>Off site surveys are usually conducted via email or phone by customer support.One of the most valuable ongoing surveys that you can run is a post delivery NPS survey. This will show you how happy your customers are about the entire shopping experience and interaction with your brand.You could email a simple NPS survey to all the customers after a number of days, to be sure that they received the order, asking the already famous NPS question:<\/p>\n<blockquote><p><em><strong>On a scale from 0 to 10, \u00a0what are the chances that you\u2019d recommend us to a friend or acquaintance?<\/strong><\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<ul>\n<li>Voters with scores from 0 to 6 are detractors;<\/li>\n<li>Voters with scores of 7 and 8 are passives;<\/li>\n<li>Voters with scores of 9 and 10 are promoters.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For detractors and passives, it helps asking a second question: <em>What went wrong? What could we do better?<\/em> with an open answer.The score average gives you your <strong>NPS score<\/strong>. Measuring it on long term and noticing the changes can give you a great overview on how the customer perceive their experience and it can also predict how well your business will do in the future.Ideally, the replies to the email post delivery NPS should be connected to your customer service, so that passives and detractors can be contacted as soon as possible to solve any issues that they might have.To summarize this overview on some of the most common and most useful surveys that you can run in your customer behaviour analysis, let\u2019s look at a few tips that can guarantee the success of your qualitative data collection.<\/p>\n<h2>Successful surveys tips<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1070\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/Successful-surveys-tips-768x432.jpg\" alt=\"Successful surveys tips\" width=\"300\" height=\"169\" \/><\/p>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;]],&quot;sections&quot;:[[3,&quot;ul&quot;,[[[0,[],0,&quot;Use segmentation smartly so that you don\u2019t target the same visitor or customer with several surveys.&quot;]],[[0,[0],1,&quot;Keep it short&quot;],[0,[],0,&quot;. Nobody likes answering a hundred questions. Put yourself in your visitors\u2019 shoes and decide how many questions are enough. How many of them should have open answers? How many should be required in order to move to the next one?&quot;]],[[0,[0],1,&quot;Keep it actionable&quot;],[0,[],0,&quot;. It can be tempting to ask a lot of questions, to dig as deep as possible in the minds, lives, and behaviour of your visitors. But it\u2019s best to keep only what is actionable. In many cases, feedback about any UX issues, stats about your NPS score or buying habits might be more useful than what your visitors\u2019 education level is.&quot;]],[[0,[],0,&quot;Start with open answers, such as \u201c&quot;],[0,[0],1,&quot;What prevented you from placing an order today?&quot;],[0,[],0,&quot;\u201d, and after you find out the most common answers, run the same survey again, with answer choices.&quot;]],[[0,[0],1,&quot;Don\u2019t ask for permission&quot;],[0,[],0,&quot;. But remember to say thanks in the end. If you disrupt visitors with a permission message such as \u201cHey, can we ask you a few questions?\u201d the chances are that they\u2019ll click the big red \u201cNO, leave me alone\u201d button. But if you start the interaction right with the first question, they\u2019ll be more likely to be responsive. Always thank your respondents for their time and honesty.&quot;]],[[0,[0],1,&quot;Keep the incentives for the final step&quot;],[0,[],0,&quot;. If you want to incentivize your customers or visitors for replying to your survey, do it in the final step by displaying a discount or free shipping code that they can use, or anything else they might consider valuable. Showing the prize too early might influence the way they respond, and their answers might be biased.&quot;],[1,[],0,0],[1,[],0,1],[1,[],0,2],[0,[],0,&quot;Now that you know how valuable customer surveys are, it\u2019s good to keep in mind that they are relatively easy to set up by using specialized tools.&quot;],[1,[],0,3]]]],[1,&quot;p&quot;,[[0,[],0,&quot;Some of our favourite tools for running surveys are:&quot;]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;typeform&quot;]],[[0,[],0,&quot;Wisepops&quot;]],[[0,[],0,&quot;TripettoQualtrics&quot;],[1,[],0,4]]]],[1,&quot;p&quot;,[[0,[],0,&quot;So go ahead and test your hypotheses, dig into your customers\u2019 feedback and learn more about their behaviours and motivations with some of the surveys above.&quot;]]],[1,&quot;p&quot;,[[0,[0],1,&quot;Collect at least 100-150 answers per survey&quot;],[0,[],0,&quot; (if you have low traffic), and don\u2019t be afraid to ask for more details or ideas from your visitors and customers. They\u2019re the ones who will tell you if your business is going in the right direction and can inspire you to grow and improve.&quot;]]]]}\">\n<div>\n<ul>\n<li>Use segmentation smartly so that you don\u2019t target the same visitor or customer with several surveys.<\/li>\n<li><strong>Keep it short<\/strong>. Nobody likes answering a hundred questions. Put yourself in your visitors\u2019 shoes and decide how many questions are enough. How many of them should have open answers? How many should be required in order to move to the next one?<\/li>\n<li><strong>Keep it actionable<\/strong>. It can be tempting to ask a lot of questions, to dig as deep as possible in the minds, lives, and behaviour of your visitors. But it\u2019s best to keep only what is actionable. In many cases, feedback about any UX issues, stats about your NPS score or buying habits might be more useful than what your visitors\u2019 education level is.<\/li>\n<li>Start with open answers, such as \u201c<strong>What prevented you from placing an order today?<\/strong>\u201d, and after you find out the most common answers, run the same survey again, with answer choices.<\/li>\n<li><strong>Don\u2019t ask for permission<\/strong>. But remember to say thanks in the end. If you disrupt visitors with a permission message such as \u201cHey, can we ask you a few questions?\u201d the chances are that they\u2019ll click the big red \u201cNO, leave me alone\u201d button. But if you start the interaction right with the first question, they\u2019ll be more likely to be responsive. Always thank your respondents for their time and honesty.<\/li>\n<li><strong>Keep the incentives for the final step<\/strong>. If you want to incentivize your customers or visitors for replying to your survey, do it in the final step by displaying a discount or free shipping code that they can use, or anything else they might consider valuable. Showing the prize too early might influence the way they respond, and their answers might be biased.Now that you know how valuable customer surveys are, it\u2019s good to keep in mind that they are relatively easy to set up by using specialized tools.<\/li>\n<\/ul>\n<p>Some of our favourite tools for running surveys are:<\/p>\n<ul>\n<li>typeform<\/li>\n<li>Wisepops<\/li>\n<li>TripettoQualtrics<\/li>\n<\/ul>\n<p>So go ahead and test your hypotheses, dig into your customers\u2019 feedback and learn more about their behaviours and motivations with some of the surveys above.<\/p>\n<p><strong>Collect at least 100-150 answers per survey<\/strong> (if you have low traffic), and don\u2019t be afraid to ask for more details or ideas from your visitors and customers. They\u2019re the ones who will tell you if your business is going in the right direction and can inspire you to grow and improve.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Based on who the survey is for, placement, trigger and, of course, the questions that you ask, you can find out what your customers love about your products or services, what they don\u2019t like that much, what hurts your conversions, or what would turn random visitors into loyal customers. By looking at what your visitors [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-7249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Know your customer The top surveys to run for better conversions and valuable insights - Data Revolt Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datarevolt.agency\/ro\/know-your-customer-the-top-surveys-to-run-for-better-conversions-and-valuable-insights\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know your customer The top surveys to run for better conversions and valuable insights - Data Revolt Agency\" \/>\n<meta property=\"og:description\" content=\"Based on who the survey is for, placement, trigger and, of course, the questions that you ask, you can find out what your customers love about your products or services, what they don\u2019t like that much, what hurts your conversions, or what would turn random visitors into loyal customers. 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