{"id":4715,"date":"2023-07-27T16:03:49","date_gmt":"2023-07-27T16:03:49","guid":{"rendered":"https:\/\/datarevolt.agency\/?p=4715"},"modified":"2023-07-27T16:03:49","modified_gmt":"2023-07-27T16:03:49","slug":"how-to-grow-an-application-from-scratch-using-data","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/how-to-grow-an-application-from-scratch-using-data\/","title":{"rendered":"How to grow an application from scratch using data"},"content":{"rendered":"<p><b>The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an application in a sustainable and efficient manner requires aligning multiple variables, and a <a href=\"https:\/\/datarevolt.agency\/ro\/analytics\/\">data-driven digital marketing strategy<\/a> is essential to be carried out in synergy with the brand&#8217;s direction and in close collaboration with the customer.<\/b><\/p>\n<h1><span style=\"font-weight: 400;\">The Data-First Approach<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Accumulating initial data is a fundamental step in the process of developing an effective digital marketing strategy, especially for a new and innovative product seeking its place in the market. This stage involves collecting and analyzing relevant data, understanding market determinants, predominant consumer patterns, and customer needs. The data involved in this stage comes from various sources, such as market research, internal surveys, demographic analyses, statistics, direct online presence analysis, and more.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">a). A Digitally Smart Client &#8211; Data-Driven Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digitally smart brands that use data to define and optimize the product they bring to the market are the ideal clients for a data-driven marketing agency. These brands already have a certain degree of digital maturity and understand the role of data in marketing strategy and product\/service evolution. Communication with marketing, customer service, or even product development departments generates all the data that underpin the development of the strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">b). Competition and Best Practice Examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analyzing the competition involves several specific aspects related to the differentiators of the main direct competitors of the product and how competitor brands are formulated:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed analysis of competitive products &#8211; presentation, user experience, strengths.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How competitor brands communicate with their target audience &#8211; wording, expressions, preferred channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The main benefits they emphasize in their communication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The main directions of their marketing strategy &#8211; seasonality in communication, specific activations, and campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The advantages and deficiencies that customers perceive in their interactions with the brand on social media or other channels, reviews, etc.<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400;\">Translating the Brand into the Digital Realm<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Aligning brand dimensions &#8211; voice tone, personality, visual identity, social identity &#8211; with the digital marketing strategy is crucial for creating a coherent and impactful online brand presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some starting points for connecting important aspects to digital marketing efforts include:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tone of voice and persona &#8211; copywriting and content writing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The brand&#8217;s voice tone should be consistent across all digital marketing channels, including website content, social media posts, blog content, and <a href=\"https:\/\/datarevolt.agency\/ro\/direct-marketing\/\">email marketing campaigns<\/a>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Example:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If the brand&#8217;s personality is friendly and approachable, the tone of voice should reflect this by using a conversational language, addressing the audience directly, and avoiding jargon or complex terminology. The voice must be defined in a way that aligns with the brand&#8217;s values and conveys the values with which the brand associates itself.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The brand&#8217;s personality is built based on specific characteristics of the target audience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferences and trends they adhere to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mapping of their main motivations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying pain points and dissatisfactions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The expression of the brand&#8217;s identity in marketing must remain true to these guiding principles while also enriching them. A well-crafted brand leaves room for continuous evolution and optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content of <a href=\"https:\/\/datarevolt.agency\/ro\/\">digital marketing campaigns<\/a> should be continuously adapted to reflect the perceived personality of the brand, accommodating changes such as new product features, offers, etc. Messages, visual elements, and the overall brand experience are either directly communicated or transparently conveyed through details and mentions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Visual identity &#8211; digital design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consistency in visual elements is essential for the brand&#8217;s impact, recognizability, and projected identity in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most crucial pillars of a digital strategy is the implementation of the brand&#8217;s visual identity, which includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color palette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typography<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design elements<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The visual content, including images, videos, and infographics, should align with the brand&#8217;s personality and values.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4718 size-large\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2023\/07\/in-article-identitate-brand-1024x309.png\" alt=\"Brand Identity: visual and social identity\" width=\"1024\" height=\"309\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Social identity &#8211; social media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The social identity of the brand encompasses its presence and involvement on social media platforms. The digital marketing strategy relies on opportunities that exclusively come from the social media realm:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicating the brand&#8217;s values<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging with the target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a community<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This can be achieved through sharing user-generated content, promoting sustainability initiatives, and responding to comments and messages in an authentic and timely manner. Social media content should align with the brand&#8217;s tone of voice, personality, and visual identity, creating a consistent brand experience across all platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By aligning these brand dimensions with the digital marketing strategy, the brand can create a strong and cohesive online presence that resonates with the market and sets the right foundation for generating loyalty.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Exposure vs. App Downloads<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">One of the essential stages in the marketing strategy involves finding the balance between investing in channels that generate awareness and those that produce conversions. This means dividing the budget between media channels that present the application to the target audience, highlighting its benefits, brand identity, attractiveness, novelty, etc., and performance marketing channels, which encourage users to download and use the application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Data Revolt <a href=\"https:\/\/datarevolt.agency\/ro\/ppc-services\/\">Performance Marketing<\/a> team has put together <\/span><a href=\"https:\/\/datarevolt.agency\/ro\/performance\/5-sfaturi-pentru-calibrarea-strategiei-paid-media\"><span style=\"font-weight: 400;\">a very conclusive material<\/span><\/a><span style=\"font-weight: 400;\"> about the strategic considerations that need to be taken into account when dividing between awareness vs. performance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Full-Funnel Framework<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Defining the customer journey or activation path of the application starts with identifying key moments in which the user is positioned concerning the decision to download and use the app. Each stage in the funnel must be accompanied by its own marketing actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Awareness<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the first stage where users become aware of the application and are curious about its features and capabilities. In this stage, marketing campaigns focus on brand attractiveness and the overall value proposition, highlighting differentiators and aspects that appeal to potential early adopters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consideration<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, users contemplate using the application. The emphasis should be on direct benefits and specific details about the service or product, discounts, or other advantages that prompt the decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decision<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this stage, users decide to try the application and proceed to download it from app stores. Marketing efforts should concentrate on providing concrete information about how to use the app, activation details, or features that may not be immediately obvious. Depending on the nature of the application, tactical communications may be necessary to address specific pain points in the app usage process.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4717 size-large\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2023\/07\/in-article-banner-1-1-1024x309.png\" alt=\"App Store Optimization (ASO)\" width=\"1024\" height=\"309\" \/><\/p>\n<h1><span style=\"font-weight: 400;\">App Store Optimization (ASO)<\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datarevolt.agency\/ro\/seo\/\">App Store Optimization<\/a> (ASO) is a crucial aspect of how app aggregators like Google Play and Apple App Store work. It involves actions to increase the app&#8217;s visibility in app stores, leading to more organic downloads and higher conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASO has two major components:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">a) Keyword optimization: Researching, analyzing, and selecting the best keywords to include in the app&#8217;s title, subtitles, keyword field, and general description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">b) Conversion rates and optimization: Factors that impact organic impressions in the app store, including impressions from search and impressions from navigation.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Takeaways<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The way an application becomes known and used in an extremely competitive market depends on a combination of factors and necessary steps. The common thread connecting all these steps is access to data. The marketing strategy must start with a careful analysis of the available market data, so that you can evolve in parallel with the insights that real-time data provides regarding the level of adoption and the application&#8217;s evolution in terms of usage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Extra resources:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We ve talked about how we approached <\/span><a href=\"https:\/\/www.iqads.ro\/articol\/61313\/yoxo-intre-sprint-si-maraton-o-strategie-generata-de-date\"><span style=\"font-weight: 400;\">the marketing strategy in the case of YOXO<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a mobile subscription in the form of an app &#8211; for iQads.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you need help promoting your mobile application or want to know more details, get in touch with us at hello@datarevolt.agency.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8212;&#8211;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The mobile application ecosystem is currently one of the most competitive environments in the market. According to Statista, Google Play indexes around 90,000 new applications every month. Growing an application in a sustainable and efficient manner requires aligning multiple variables, and a data-driven digital marketing strategy is essential to be carried out in synergy with [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to grow an application from scratch using data<\/title>\n<meta name=\"description\" content=\"Find out now how a data-driven digital marketing strategy can help grow your application in a sustainable and efficient manner.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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