{"id":4628,"date":"2023-06-13T11:39:09","date_gmt":"2023-06-13T11:39:09","guid":{"rendered":"https:\/\/datarevolt.agency\/?p=4628"},"modified":"2023-06-13T11:39:09","modified_gmt":"2023-06-13T11:39:09","slug":"4-ga4-aspects-the-efficiency-of-seo","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/4-ga4-aspects-the-efficiency-of-seo\/","title":{"rendered":"4 GA4 aspects that influence the efficiency of SEO + an applied analysis on ecommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We had a fruitful conversation with the SEO department at Data Revolt about how the new features in <\/span><a href=\"https:\/\/datarevolt.agency\/ro\/analytics\/\"><span style=\"font-weight: 400;\">GA4<\/span><\/a><span style=\"font-weight: 400;\"> influence specific SEO processes, and we extracted the main conclusions that guide us in the new paradigm. The main differences come from the fact that GA4 facilitates a better understanding of how users interact with content on different devices.<\/span><\/p>\n<p><b>\u00a0 \u00a01. Users<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GA4: Improved analysis of user behavior: engagement \/ conversion \/ retention<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO: Creating relevant content \/ targeting keywords becomes easier and more accurate<\/span><\/p>\n<p><strong>\u00a0 \u00a02. <b>Attribution Model<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">GA4: More flexible and accurate attribution model, including for organic search &#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO: Makes <\/span><a href=\"https:\/\/datarevolt.agency\/ro\/seo\/\"><span style=\"font-weight: 400;\">SEO optimizations<\/span><\/a><span style=\"font-weight: 400;\"> more relevant and can measure their impact on business<\/span><\/p>\n<p><strong>\u00a0 \u00a03. <b>Machine Learning<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">GA4: Machine learning capabilities that provide information and automation &#8211; this can lead to better anticipation of trends and decision improvement<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO: Anticipating relevant keywords and topics for the future and optimizing accordingly<\/span><\/p>\n<p><strong>\u00a0 \u00a04. <b>Cross-device tracking<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">GA4: Can track user journeys on both mobile and desktop devices, obtaining information about their behavior<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO: Can optimize for devices that are more likely to initiate user journeys<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>SEO for E-commerce<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For the practical example, we started from the specific vision of the SEO team focused on building a revenue-focused strategy, rather than organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of e-commerce platforms, the collected data adjusts the SEO strategy at the product level:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the category level, categories with the highest revenue can be identified, and resources can be allocated there.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a category of products only has traffic from <\/span><a href=\"https:\/\/datarevolt.agency\/ro\/ppc-services\/\"><span style=\"font-weight: 400;\">PPC campaigns<\/span><\/a><span style=\"font-weight: 400;\">, we analyze why this is happening, what products it has, and if it&#8217;s competitive. If it has everything it needs and still doesn&#8217;t generate revenue, then actions are warranted there as well.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The data collected through GA4 helps us find the answer to an essential question:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">When should I focus on SEO on a listing page and when on a product page?<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the case of a multi-brand site, based on data analysis, we can know what optimizations to apply to brand pages and how to use brand filters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The data from GA4 allows us to adjust the SEO campaign by directing optimization costs towards pages that generate revenue or have the potential to generate revenue on the site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">If you want to achieve results and maximize the potential of SEO optimizations for revenue generation, let us know at hello@datarevolt.agency.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>We had a fruitful conversation with the SEO department at Data Revolt about how the new features in GA4 influence specific SEO processes, and we extracted the main conclusions that guide us in the new paradigm. The main differences come from the fact that GA4 facilitates a better understanding of how users interact with content [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 GA4 aspects that influence the efficiency of SEO<\/title>\n<meta name=\"description\" content=\"Take a look on our fruitful conversation with the SEO department at Data Revolt about how the new features in GA4 influence specific SEO processes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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