{"id":1044,"date":"2021-02-26T14:08:54","date_gmt":"2021-02-26T14:08:54","guid":{"rendered":"https:\/\/staging.datarevolt.agency\/?p=1044"},"modified":"2021-02-26T14:08:54","modified_gmt":"2021-02-26T14:08:54","slug":"how-to-use-enhanced-ecommerce-on-non-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/datarevolt.agency\/ro\/how-to-use-enhanced-ecommerce-on-non-ecommerce-websites\/","title":{"rendered":"How to use enhanced eCommerce on non-eCommerce websites"},"content":{"rendered":"<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.careerexplorer.com\/careers\/data-analyst\/&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/marketingplatform.google.com\/about\/analytics\/&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;This was a challenging task that I had to accomplish during the early stages of my newly adopted career path as a &quot;],[0,[0],1,&quot;Data Analyst&quot;],[0,[],0,&quot;. The question is neither easy or hard to answer, because it mostly depends on your creative imagination.&quot;]]],[1,&quot;p&quot;,[[1,[],0,0],[0,[],0,&quot;The main purpose of this article will be to offer you some degree of guidance in adapting the existing tools and infrastructure that &quot;],[0,[1],1,&quot;Google Analytics&quot;],[0,[],0,&quot; offers, leaving you to do the heavy lifting.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Firstly, let\u2019s answer an important question:&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;Why should we use enhanced ecommerce on non e-commerce websites?&quot;]]]]}\">\n<div>\n<p>This was a challenging task that I had to accomplish during the early stages of my newly adopted career path as a <a href=\"https:\/\/www.careerexplorer.com\/careers\/data-analyst\/\">Data Analyst<\/a>. The question is neither easy or hard to answer, because it mostly depends on your creative imagination.<\/p>\n<p>The main purpose of this article will be to offer you some degree of guidance in adapting the existing tools and infrastructure that <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a> offers, leaving you to do the heavy lifting.<\/p>\n<p>Firstly, let\u2019s answer an important question:<\/p>\n<h2>Why should we use enhanced ecommerce on non e-commerce websites?<\/h2>\n<figure id=\"attachment_1048\" aria-describedby=\"caption-attachment-1048\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1048\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/enhanced-ecommerce-on-non-e-commerce-websites-768x432.jpg\" alt=\"enhanced ecommerce on non e-commerce websites\" width=\"300\" height=\"169\" \/><figcaption id=\"caption-attachment-1048\" class=\"wp-caption-text\">Why should we use enhanced ecommerce on non e-commerce websites?<\/figcaption><\/figure>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/marketingplatform.google.com\/about\/analytics\/&quot;]]],&quot;sections&quot;:[[1,&quot;blockquote&quot;,[[0,[],0,&quot;The answer is, really, &quot;],[0,[0],1,&quot;why not&quot;],[0,[],0,&quot;?&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Every website has the purpose of transmitting information to the user, which we\u2019ll be referring to as &quot;],[0,[0],1,&quot;data&quot;],[0,[],0,&quot;. This &quot;],[0,[0],1,&quot;data &quot;],[0,[],0,&quot;can be outputted by the website\u2019s developers in the form of text, images, videos and in some cases even music.&quot;],[1,[],0,0]]],[1,&quot;p&quot;,[[0,[],0,&quot;The user\u2019s role is to interpret the received &quot;],[0,[0],1,&quot;data &quot;],[0,[],0,&quot;and to take actions according to their own needs.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;Our role is to understand what was the reasoning behind their choices, how can we improve their experience and how can we gain valuable knowledge based on their actions.&quot;],[1,[],0,1]]],[1,&quot;p&quot;,[[0,[],0,&quot;What &quot;],[0,[1],1,&quot;Google Analytics&quot;],[0,[],0,&quot; provides is a predefined way to process and understand &quot;],[0,[0],1,&quot;data&quot;],[0,[],0,&quot;. In its non-ecommerce form, it offers a bundle of information which could be sufficient for some, but limiting for most.&quot;]]],[1,&quot;h3&quot;,[[0,[],0,&quot;If you\u2019re one of the latter, here\u2019s some of the questions that the enhanced ecommerce implementation answers:&quot;],[1,[],0,2]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;How many of your products were seen and where?&quot;]],[[0,[],0,&quot;Which products were clicked from a specific listing?&quot;]],[[0,[],0,&quot;Which products made your users return?&quot;]],[[0,[],0,&quot;Which promotional banners were more effective?&quot;]],[[0,[],0,&quot;At which point do our users stop browsing our website?&quot;]],[[0,[],0,&quot;Which products present the most interest to our users?&quot;]],[[0,[],0,&quot;What is the drop-off rate on each funnel step?&quot;]],[[0,[],0,&quot;How many conversions do we have and why?&quot;],[1,[],0,3]]]],[1,&quot;p&quot;,[[0,[],0,&quot;The first step that we should take before we venture on to implement enhanced ecommerce would be to find out &quot;],[0,[0],1,&quot;what\u2019s the most relevant data our website provides to its users?&quot;]]]]}\">\n<div>\n<blockquote><p>The answer is, really, <strong>why not<\/strong>?<\/p><\/blockquote>\n<p>Every website has the purpose of transmitting information to the user, which we\u2019ll be referring to as <strong>data<\/strong>. This <strong>data <\/strong>can be outputted by the website\u2019s developers in the form of text, images, videos and in some cases even music.<\/p>\n<p>The user\u2019s role is to interpret the received <strong>data <\/strong>and to take actions according to their own needs.<\/p>\n<p>Our role is to understand what was the reasoning behind their choices, how can we improve their experience and how can we gain valuable knowledge based on their actions.<\/p>\n<p>What <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a> provides is a predefined way to process and understand <strong>data<\/strong>. In its non-ecommerce form, it offers a bundle of information which could be sufficient for some, but limiting for most.<\/p>\n<h3>If you\u2019re one of the latter, here\u2019s some of the questions that the enhanced ecommerce implementation answers:<\/h3>\n<ul>\n<li>How many of your products were seen and where?<\/li>\n<li>Which products were clicked from a specific listing?<\/li>\n<li>Which products made your users return?<\/li>\n<li>Which promotional banners were more effective?<\/li>\n<li>At which point do our users stop browsing our website?<\/li>\n<li>Which products present the most interest to our users?<\/li>\n<li>What is the drop-off rate on each funnel step?<\/li>\n<li>How many conversions do we have and why?<\/li>\n<\/ul>\n<p>The first step that we should take before we venture on to implement enhanced ecommerce would be to find out <strong>what\u2019s the most relevant data our website provides to its users?<\/strong><\/p>\n<figure id=\"attachment_1051\" aria-describedby=\"caption-attachment-1051\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1051\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/most-relevant-data-our-website-provides-to-its-users-768x432.jpg\" alt=\"most relevant data our website provides to its users\" width=\"300\" height=\"169\" \/><figcaption id=\"caption-attachment-1051\" class=\"wp-caption-text\">what\u2019s the most relevant data our website provides to its users?<\/figcaption><\/figure>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;strong&quot;],[&quot;em&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/marketingplatform.google.com\/about\/tag-manager\/&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;For a &quot;],[0,[0],1,&quot;website managing doctor appointments&quot;],[0,[],0,&quot;, our product could be the doctor\u2019s overview webpage and we could build all other actions based on our product.&quot;]]],[1,&quot;h3&quot;,[[0,[],0,&quot;Here\u2019s an example containing most enhanced ecommerce events:&quot;],[1,[],0,0]]],[3,&quot;ul&quot;,[[[0,[],0,&quot;Product impressions: A listing containing all available medical doctors or listings based on their specialties;&quot;]],[[0,[],0,&quot;Product Clicks: What medical doctors were clicked from a specific listing;&quot;]],[[0,[],0,&quot;Product Details: A doctor\u2019s overview page;&quot;]],[[0,[],0,&quot;Add to Cart: Click on the &quot;],[0,[1],1,&quot;Make an appointment &quot;],[0,[],0,&quot;button;&quot;]],[[0,[],0,&quot;Promotion Impressions: Homepage banners visibility;&quot;]],[[0,[],0,&quot;Promotion Clicks: Homepage banners clicks;&quot;]],[[0,[],0,&quot;Checkout Steps: Filling each required field in the appointment form;&quot;]],[[0,[],0,&quot;Purchases: Successfully sending the appointment request.&quot;],[1,[],0,1]]]],[1,&quot;p&quot;,[[0,[],0,&quot;Each event has its own parameters that need to hold values before we can send it to Google Analytics. If you need instructions on how to build your enhanced ecommerce objects, you will need to follow the steps presented in the &quot;],[0,[2],1,&quot;Enhanced Ecommerce (UA) Developer Guide&quot;],[0,[],0,&quot;. In this guide, you can also find out how to create &quot;],[0,[3],1,&quot;Google Tag Manager&quot;],[0,[],0,&quot; tags for each event.&quot;],[1,[],0,2]]],[1,&quot;p&quot;,[[0,[],0,&quot;To continue our list of examples, let\u2019s assume that we\u2019re working on a &quot;],[0,[0],1,&quot;video hosting website&quot;],[0,[],0,&quot;. In this case, our products would be the &quot;],[0,[0],1,&quot;hosted videos&quot;],[0,[],0,&quot;, and each event can be adjusted to suit our needs.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;A possible conversion event would be to watch a video to a specified percentage, our checkout funnel could consist of several percentages of watch times from that video, the add to cart would become playing a video and so on.&quot;],[1,[],0,3]]],[1,&quot;p&quot;,[[0,[],0,&quot;Another common example would be &quot;],[0,[0],1,&quot;websites built to promote&quot;],[0,[],0,&quot; &quot;],[0,[0],1,&quot;specialized services &quot;],[0,[],0,&quot;which offer no direct way to purchase a product. These &quot;],[0,[0],1,&quot;services &quot;],[0,[],0,&quot;will become our product and we could use the contact form completion as a conversion, marking the last service details page visualized as our purchased product.&quot;],[1,[],0,4]]],[1,&quot;p&quot;,[[0,[],0,&quot;For &quot;],[0,[0],1,&quot;blogging websites&quot;],[0,[],0,&quot;, the obvious choice for our product would be the posted &quot;],[0,[0],1,&quot;articles&quot;],[0,[],0,&quot; and a RSS feed \/ newsletter subscription could become our conversion.&quot;],[1,[],0,5],[1,[],0,6],[0,[],0,&quot;One of the questions that you will need to answer as you proceed through is:&quot;]]],[1,&quot;h2&quot;,[[0,[],0,&quot;How can you access the dataLayer values from browsed pages?&quot;]]]]}\">\n<div>\n<p>For a <strong>website managing doctor appointments<\/strong>, our product could be the doctor\u2019s overview webpage and we could build all other actions based on our product.<\/p>\n<h3>Here\u2019s an example containing most enhanced ecommerce events:<\/h3>\n<ul>\n<li>Product impressions: A listing containing all available medical doctors or listings based on their specialties;<\/li>\n<li>Product Clicks: What medical doctors were clicked from a specific listing;<\/li>\n<li>Product Details: A doctor\u2019s overview page;<\/li>\n<li>Add to Cart: Click on the <em>Make an appointment <\/em>button;<\/li>\n<li>Promotion Impressions: Homepage banners visibility;<\/li>\n<li>Promotion Clicks: Homepage banners clicks;<\/li>\n<li>Checkout Steps: Filling each required field in the appointment form;<\/li>\n<li>Purchases: Successfully sending the appointment request.<\/li>\n<\/ul>\n<p>Each event has its own parameters that need to hold values before we can send it to Google Analytics. If you need instructions on how to build your enhanced ecommerce objects, you will need to follow the steps presented in the <a href=\"https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce\">Enhanced Ecommerce (UA) Developer Guide<\/a>. In this guide, you can also find out how to create <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google Tag Manager<\/a> tags for each event.<\/p>\n<p>To continue our list of examples, let\u2019s assume that we\u2019re working on a <strong>video hosting website<\/strong>. In this case, our products would be the <strong>hosted videos<\/strong>, and each event can be adjusted to suit our needs.<\/p>\n<p>A possible conversion event would be to watch a video to a specified percentage, our checkout funnel could consist of several percentages of watch times from that video, the add to cart would become playing a video and so on.<\/p>\n<p>Another common example would be <strong>websites built to promote<\/strong> <strong>specialized services <\/strong>which offer no direct way to purchase a product. These <strong>services <\/strong>will become our product and we could use the contact form completion as a conversion, marking the last service details page visualized as our purchased product.<\/p>\n<p>For <strong>blogging websites<\/strong>, the obvious choice for our product would be the posted <strong>articles<\/strong> and a RSS feed \/ newsletter subscription could become our conversion.One of the questions that you will need to answer as you proceed through is:<\/p>\n<h2>How can you access the dataLayer values from browsed pages?<\/h2>\n<figure id=\"attachment_1054\" aria-describedby=\"caption-attachment-1054\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1054\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/access-the-dataLayer-values-from-browsed-pages-768x432.jpg\" alt=\"access the dataLayer values from browsed pages\" width=\"300\" height=\"169\" \/><figcaption id=\"caption-attachment-1054\" class=\"wp-caption-text\">How can you access the dataLayer values from browsed pages?<\/figcaption><\/figure>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/developers.google.com\/tag-manager\/devguide&quot;]],[&quot;strong&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.simoahava.com\/&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.simoahava.com\/analytics\/persist-datalayer-across-pages\/&quot;]],[&quot;em&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.w3schools.com\/js\/DEFAULT.asp&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/support.google.com\/analytics\/answer\/6014872?hl=en&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/marketingplatform.google.com\/about\/analytics\/&quot;]]],&quot;sections&quot;:[[1,&quot;p&quot;,[[0,[],0,&quot;This question will occur if your conversion action will not take place on the same webpage as your product details page. To put things in perspective, the &quot;],[0,[0],1,&quot;dataLayer&quot;],[0,[],0,&quot; is a global variable available on all pages that is used to store some information available on the currently active webpage.&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;This means that on the product page, we can push into the &quot;],[0,[0],1,&quot;dataLayer&quot;],[0,[],0,&quot; some information about that product (article name, url, photo, category). When we navigate to the conversion page, the &quot;],[0,[0],1,&quot;dataLayer&quot;],[0,[],0,&quot; does not hold the values collected on the product page.&quot;],[1,[],0,0],[0,[1],1,&quot;To solve this problem&quot;],[0,[],0,&quot;, you\u2019ll need to apply a solution available on &quot;],[0,[2],1,&quot;Simo Ahava\u2019s website&quot;],[0,[],0,&quot;, which we\u2019ll gladly recommend anytime we\u2019ll get the chance.&quot;]]],[1,&quot;p&quot;,[[0,[3],1,&quot;This particular solution&quot;],[0,[],0,&quot; is allowing us to store each &quot;],[0,[0],1,&quot;dataLayer&quot;],[0,[],0,&quot; value from any webpage that would contain the script into a variable named &quot;],[0,[4],1,&quot;_dataLayerHistory&quot;],[0,[],0,&quot;, which will give us the possibility to access all required values (in our case, the last product details page visited).&quot;]]],[1,&quot;p&quot;,[[0,[],0,&quot;I won\u2019t go into detail about the methods used to populate the &quot;],[0,[4],1,&quot;purchase&quot;],[0,[],0,&quot; object, but I am certain that with a bit of &quot;],[0,[5],1,&quot;JavaScript&quot;],[0,[],0,&quot; research, you will be able to achieve your goal, if you\u2019re not a fully fledged software developer yet.&quot;],[1,[],0,1]]],[1,&quot;p&quot;,[[0,[],0,&quot;After you\u2019ll finish the enhanced ecommerce implementation, you\u2019ll get access to the following &quot;],[0,[6],1,&quot;predefined reports&quot;],[0,[],0,&quot; in &quot;],[0,[7],1,&quot;Google Analytics&quot;],[0,[],0,&quot;:&quot;]]]]}\">\n<div>\n<p>This question will occur if your conversion action will not take place on the same webpage as your product details page. To put things in perspective, the <a href=\"https:\/\/developers.google.com\/tag-manager\/devguide\">dataLayer<\/a> is a global variable available on all pages that is used to store some information available on the currently active webpage.<\/p>\n<p>This means that on the product page, we can push into the <a href=\"https:\/\/developers.google.com\/tag-manager\/devguide\">dataLayer<\/a> some information about that product (article name, url, photo, category). When we navigate to the conversion page, the <a href=\"https:\/\/developers.google.com\/tag-manager\/devguide\">dataLayer<\/a> does not hold the values collected on the product page.<strong>To solve this problem<\/strong>, you\u2019ll need to apply a solution available on <a href=\"https:\/\/www.simoahava.com\/\">Simo Ahava\u2019s website<\/a>, which we\u2019ll gladly recommend anytime we\u2019ll get the chance.<\/p>\n<p><a href=\"https:\/\/www.simoahava.com\/analytics\/persist-datalayer-across-pages\/\">This particular solution<\/a> is allowing us to store each <a href=\"https:\/\/developers.google.com\/tag-manager\/devguide\">dataLayer<\/a> value from any webpage that would contain the script into a variable named <em>_dataLayerHistory<\/em>, which will give us the possibility to access all required values (in our case, the last product details page visited).<\/p>\n<p>I won\u2019t go into detail about the methods used to populate the <em>purchase<\/em> object, but I am certain that with a bit of <a href=\"https:\/\/www.w3schools.com\/js\/DEFAULT.asp\">JavaScript<\/a> research, you will be able to achieve your goal, if you\u2019re not a fully fledged software developer yet.<\/p>\n<p>After you\u2019ll finish the enhanced ecommerce implementation, you\u2019ll get access to the following <a href=\"https:\/\/support.google.com\/analytics\/answer\/6014872?hl=en\">predefined reports<\/a> in <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a>:<\/p>\n<figure id=\"attachment_1056\" aria-describedby=\"caption-attachment-1056\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1056\" src=\"https:\/\/datarevolt.agency\/wp-content\/uploads\/2022\/10\/reports-in-Google-Analytics-768x432.png\" alt=\"\" width=\"300\" height=\"169\" \/><figcaption id=\"caption-attachment-1056\" class=\"wp-caption-text\">Reports in Google Analytics<\/figcaption><\/figure>\n<div data-mobiledoc=\"{&quot;version&quot;:&quot;0.3.2&quot;,&quot;atoms&quot;:[[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}],[&quot;soft-return&quot;,&quot;&quot;,{}]],&quot;cards&quot;:[],&quot;markups&quot;:[[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/marketingplatform.google.com\/about\/analytics\/&quot;]],[&quot;em&quot;],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/support.google.com\/analytics\/answer\/6032539?hl=en&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.simoahava.com\/&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.w3schools.com\/js\/DEFAULT.asp&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/marketingplatform.google.com\/about\/tag-manager\/&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/developers.google.com\/tag-manager\/devguide&quot;]],[&quot;a&quot;,[&quot;href&quot;,&quot;https:\/\/www.datarevolt.agency\/&quot;]]],&quot;sections&quot;:[[3,&quot;ul&quot;,[[[0,[],0,&quot;Shopping Behavior Analysis &amp; Funnel&quot;]],[[0,[],0,&quot;Checkout Behavior Analysis &amp; Funnel&quot;]],[[0,[],0,&quot;Product Performance&quot;]],[[0,[],0,&quot;Sales Performance&quot;]],[[0,[],0,&quot;Product List Performance&quot;]],[[0,[],0,&quot;Internal Promotion&quot;]],[[0,[],0,&quot;Order Coupon&quot;]],[[0,[],0,&quot;Product Coupon&quot;]],[[0,[],0,&quot;Affiliate Code&quot;],[1,[],0,0]]]],[1,&quot;p&quot;,[[0,[],0,&quot;If you can\u2019t find the reports in the left pane of &quot;],[0,[0],1,&quot;Google Analytics&quot;],[0,[],0,&quot; under &quot;],[0,[1],1,&quot;Conversions, &quot;],[0,[],0,&quot;you\u2019ll probably need to &quot;],[0,[2],1,&quot;activate enhanced ecommerce&quot;],[0,[],0,&quot; in your admin settings.&quot;],[1,[],0,1],[1,[],0,2]]],[1,&quot;p&quot;,[[0,[],0,&quot;Good luck &amp; happy coding!&quot;],[1,[],0,3],[1,[],0,4],[1,[],0,5],[0,[],0,&quot;Sources &amp; useful information:&quot;],[1,[],0,6]]],[3,&quot;ul&quot;,[[[0,[3],1,&quot;Enhanced Ecommerce (UA) Developer Guide&quot;]],[[0,[4],1,&quot;Simo Ahava&quot;]],[[0,[5],1,&quot;JavaScript&quot;]],[[0,[6],1,&quot;Google Tag Manager&quot;]],[[0,[0],1,&quot;Google Analytics&quot;]],[[0,[7],1,&quot;dataLayer&quot;]],[[0,[8],1,&quot;Priceless insights from our beloved Data Revolt Agency team&quot;]]]]]}\">\n<div>\n<ul>\n<li>Shopping Behavior Analysis &amp; Funnel<\/li>\n<li>Checkout Behavior Analysis &amp; Funnel<\/li>\n<li>Product Performance<\/li>\n<li>Sales Performance<\/li>\n<li>Product List Performance<\/li>\n<li>Internal Promotion<\/li>\n<li>Order Coupon<\/li>\n<li>Product Coupon<\/li>\n<li>Affiliate Code<\/li>\n<\/ul>\n<p>If you can\u2019t find the reports in the left pane of <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a> under <em>Conversions, <\/em>you\u2019ll probably need to <a href=\"https:\/\/support.google.com\/analytics\/answer\/6032539?hl=en\">activate enhanced ecommerce<\/a> in your admin settings.<\/p>\n<p>Good luck &amp; happy coding!Sources &amp; useful information:<\/p>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/tag-manager\/enhanced-ecommerce\">Enhanced Ecommerce (UA) Developer Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.simoahava.com\/\">Simo Ahava<\/a><\/li>\n<li><a href=\"https:\/\/www.w3schools.com\/js\/DEFAULT.asp\">JavaScript<\/a><\/li>\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google Tag Manager<\/a><\/li>\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/tag-manager\/devguide\">dataLayer<\/a><\/li>\n<li><a href=\"https:\/\/datarevolt.agency\/ro\/\">Priceless insights from our beloved Data Revolt Agency team<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This was a challenging task that I had to accomplish during the early stages of my newly adopted career path as a Data Analyst. The question is neither easy or hard to answer, because it mostly depends on your creative imagination. 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