PPC powered
by data

I began my digital marketing journey nearly 9 years ago in 2014. Since then, I have gained expertise in all areas of the field, from paid media & web analytics to SEO, content, copywriting, social media, email marketing, design and web development. With this broad range of skills, I can confidently say that I have a comprehensive understanding of the entire digital marketing ecosystem, with a particular focus on digital performance & paid media strategy.

Throughout my career, I have worked both for agencies and in-house teams, gaining experience  in various industries such as Automotive, Aviation, Fintech, Telecom and my proficiency extends across both web and app-based digital environments.

For the past 3 years, I have been a part of Data Revolt, leading a small team on YOXO project since its launch by Orange Romania. My experience allowed me to provide the client with a comprehensive understanding of the digital marketing landscape and achieve impressive results through innovative and effective go-to-market & growth strategies.

Collaborating closely with my team & the client’s team, I have achieved several significant milestones, including winning numerous awards at prestigious competitions:

• Best Lead Generation Campaign at MIXX Awards 2020 Gala (IAB Romania)
• Most Effective Campaign at MIXX Awards 2020 Gala (IAB Romania)
• Effective Use of Data at MIXX Awards 2020 Gala (IAB Romania)
• Effective Use of Data at MIXX Awards 2022 Gala (IAB Romania)
• Best Brand Campaign at YouTube Awards 2022 (Google Romania)

Best Modern Search Account Structure at Search Excellence Awards 2022 (Google Romania)

It was 2019 when I switched from a QA tester to a job that covered multiple areas of the Digital universe, such as SEO, PPC, content management, reporting and site creation with the help of modules and after a year of juggling, I found myself transferred, like a football player, to this awesome marketing agency, Data Revolt.

Here I was reborn, like a digital phoenix, and focused mainly on PPC and reporting.

Being part of an awesome team, I was allowed to mingle with every marketing platform I could come across and learn by doing and making mistakes.

Encouraged by members of my team and superiors, I had some free time to improve different systems, to make them more autonomous and free everybody’s schedule, in order to have more mental power for those interesting marketing ideas.

After almost 4 years in this agency and continually growing with the help of my team, I’ve become a PPC/Data hybrid, covering holes, gluing ideas and building time bridges in order for my team and myself to continue being honest, reliable and happy.

With an experience of over 9 years in digital marketing and advertising, working on the agency side and having contact with many business verticals have helped me to develop my skills and further share my knowledge with new generations of specialists.

I have developed performance marketing strategies for e-commerce clients and non-ecommerce clients. I can mention the projects I have contributed to over time: Bringo, Orange Money, Metro, Elefant, Provident, Catena, The Home, etc.

At this moment in Data Revolt, my department's focus is on non-ecommerce clients (corporate with multiple business lines, B2B, apps, lead generation) that my super team manages and helps them grow nicely using data insights.

Google Ads, Facebook Ads, YouTube Ads, and LinkedIn Ads are the leading platforms we work with every day, but depending on clients' KPIs, we also have experience with Apple Ads, TikTok Ads, Snapchat Ads, and others.

When I discovered digital marketing in 2014 I knew I found the right field: a mix between creative work, strategy and data. 

During these years I had the chance to work with clients from different areas such as e-commerce, finance and telecom and help them reach their goals through performance marketing. 

Starting with Google Ads and Facebook, I managed to expand my knowledge and work with other media platforms such as: Criteo, RTB House, Petal ads, Tiktok, Snapchat, Reddit and others. 

In the last four years I’ve been managing one of the performance teams and it’s been a great pleasure to coach and help grow a team of very passionate and hard working people.

At Data Revolt, whether we develop media strategies, automate complex reports or create intricate presentations, we do it by keeping in mind our values “honest, reliable and happy”.

I heard about digital marketing in college in a Google seminar and it caught my attention so I wanted to learn more. 

Since then I discovered many media platforms such as Facebook, RTB, Criteo, Tik Tok, Snapchat, Pinterest and many more. I have worked with clients mainly from e-commerce and telecom and helped them achieve their business objectives. 

For over 4 years I have been part of the Data Revolt team and for more than 2 years I have been managing a small team and I learn with them from challenges that arise.

I am a technical person who after 4 years of working as a cost control civil engineer decided to reprofile myself. My first contact with digital marketing was in 2020.

I started with Google Ads and Facebook and later with many other platforms such as: TikTok, Criteo, RTB House, Apple Ads, Huawei Ads (Petal Ads) and more.

I have worked with small clients where there is such great satisfaction for results when budgets are limited, but I also had the opportunity to work with big clients where I was challenged to  learn more.

With each stage reached, I realize that I made the best choice.

In 2017 I started my journey as a digital marketer and now, 6 years later, I can say that I made the right choice.

For over 3 years I have been part of the Data Revolt Performance Team where I had the honor of working with many big clients. Now, I create and manage online marketing campaigns for 2 of the biggest telecommunication companies, YOXO and Orange, where I use tools like Google Analytics, Google Ads, Facebook, TikTok, Apple Ads, Snapchat, Twitter or Linked In, without limiting myself to these, so I can make "the magic" happen.

Less than a year ago, I started a new journey in The Programmatic Team because I wanted to expand my knowledge so I can bring excellent results for my clients, using tools like Display and Video 360, Google Campaign Manager, Adform or Teads.

The entire journey into the digital world began in 2019 when I started my Master's program in Online Marketing. To better understand the nuances of the digital environment, I made the decision to join the DRA team, where my colleagues, who are specialists in the field, helped me develop over time.

I am honored to have worked with the biggest clients in the telecom network, Orange and YOXO, right from the start. Due to the reputation of these clients, there are numerous channels/platforms used by them, and as a result, I was able to assimilate marketing platforms such as Google Ads, Facebook Ads, Display & Video 360, as well as tracking platforms such as Campaign Manager 360, Branch, Appsflyer, Firebase.

As time goes by, I realize that I have chosen the optimal environment for my development.

My first contact with digital marketing was back in 2008 and I fell in love with this domain since then. My first full time job in performance marketing was in 2013, in an agency where I got the chance to work from the start with some of the biggest market players as well as with a wide variety of business models in the CEE market. OLX, Storia, Autovit, eMag, Oriflame, ING Bank, XTB Romania, Automobile Bavaria and Kruk are some of the brands I owe my experience to. 

I was lucky to develop and increase performance for lead gen (classifieds, auto dealership, banking and gambling) and ecommerce brands and as well to run awareness campaigns for brands that sell in FMCG.

I started with Google Ads campaigns and moved forward to experience with Facebook and many other media platforms such as: Criteo, RTB House, Huawei Ads, now known as Petal ads, TikTok, Linkedin, Pinterest, Apple Ads, Bing and Twitter.

When I worked directly with clients (OLX and XTB Romania) I got the chance to learn and use Google Tag Manager for marketing purposes.

I’ve started by developing a strong technical knowledge and experience of the performance ecosystem by implementing, monitoring and optimizing campaigns for clients from various industries, mostly ecommerce. Later on, I started working more with apps and afterwards with lead generating accounts, understanding the different needs, requirements and optimal media mix for each type of account.

As a senior, I am now managing a small team and I am focused on in depth understanding of the client’s needs, digital marketing landscape and campaign data in order to draw the optimal strategy for delivering great results in an ecosystem that is continuously changing and needs adapting.

In early 2013, I first encountered PPC platforms, and from there, step by step, I went through all the ins and outs of the field, staying up to date with everything that's new and teaching others in turn. Although I'm nostalgic for the times when there was a Google Ads manual (a book of about 300 pages) that was only updated once every year or two, I much prefer the complexity and dynamism we have to deal with now. The challenges brought about by changes, although often viewed with skepticism, end up engaging you and developing you as a specialist in ways you never expected, and they also end up improving the results of performance campaigns in an increasingly competitive market.

After three years in an agency specialized in PPC with dozens of clients from various industries, I grew from an intern to a senior digital marketing specialist and coordinator, and then made a radical change and switched to the client side. I spent the next three years as part of a global team of specialists, where my responsibility was mainly to manage lead generation campaigns for the sale of B2B software products and services for MMO and enterprise clients. Focused on Asia and Australia, I learned to work with a record number of platforms: from Google Ads, Facebook Ads, and LinkedIn Ads, to Bing Ads, Twitter Ads, Baidu Ads, and Yahoo! JP. From the beginning, I placed great emphasis on the power of data, so I became very good friends with Google Analytics, Salesforce, Power BI, and others.

Returning to the agency environment opened up new horizons for me in terms of planning and coordinating paid media campaigns from strategy and creation to implementation and optimization of not just ad campaigns, but also publisher media. Involvement in verticals related to the Pay-Per-Click grew more and more, and in addition to these responsibilities, I led projects in SEO, conversion optimization, UI and UX. At Data Revolt, I joined as Head of Performance, the first manager brought in from outside, and I passed the milestone of 10 years of experience.

In early 2013, I first encountered PPC platforms, and from there, step by step, I went through all the ins and outs of the field, staying up to date with everything that's new and teaching others in turn. Although I'm nostalgic for the times when there was a Google Ads manual (a book of about 300 pages) that was only updated once every year or two, I much prefer the complexity and dynamism we have to deal with now. The challenges brought about by changes, although often viewed with skepticism, end up engaging you and developing you as a specialist in ways you never expected, and they also end up improving the results of performance campaigns in an increasingly competitive market.

After three years in an agency specialized in PPC with dozens of clients from various industries, I grew from an intern to a senior digital marketing specialist and coordinator, and then made a radical change and switched to the client side. I spent the next three years as part of a global team of specialists, where my responsibility was mainly to manage lead generation campaigns for the sale of B2B software products and services for MMO and enterprise clients. Focused on Asia and Australia, I learned to work with a record number of platforms: from Google Ads, Facebook Ads, and LinkedIn Ads, to Bing Ads, Twitter Ads, Baidu Ads, and Yahoo! JP. From the beginning, I placed great emphasis on the power of data, so I became very good friends with Google Analytics, Salesforce, Power BI, and others.

Returning to the agency environment opened up new horizons for me in terms of planning and coordinating paid media campaigns from strategy and creation to implementation and optimization of not just ad campaigns, but also publisher media. Involvement in verticals related to the Pay-Per-Click grew more and more, and in addition to these responsibilities, I led projects in SEO, conversion optimization, UI and UX. At Data Revolt, I joined as Head of Performance, the first manager brought in from outside, and I passed the milestone of 10 years of experience.