eCommerce

Managing Google Search campaigns for an online store is a complex and ongoing process. Adjusting and optimizing campaigns is done in real-time, based on various variables: business objectives, costs, trends, consumer behavior, and so on. One aspect that few marketers consider when it comes to Google Search campaigns is how…

Now, for those of you who haven’t  heard about Shopify, well, stay tuned. According to recent studies on the matter, Shopify was founded as a women congregation, following the motto: “Whenever you feel ify, go shopping!” (Hence Shopify). Fair enough. Of course, there are other opinions on the matter, and…

One of the most common situations we encounter in case-studies and white-papers brands and agencies present early to the marketing industry festivals and competitions are those in which authors admit they underestimated KPIs and read results as an overachievement. What is happening? If we move beyond the obvious explanation, that…

First of all, if you’ve been living under a proverbial “ecommerce rock”, Shopify is one of the largest commerce platforms in the world. This means that an increasing number of businesses, especially ecommerce websites, choose Shopify to set up their online store in a fast and efficient manner. Another great…

Amongst different occasions marketers have in mind when developing strategies, Black Friday has become the most important one throughout the years. Moreover, 2020 and the Covid pandemic emphasized the growth of online shopping related to Black Friday discounts, and boosted an already solid trend. This year, the expectations are as…