Alina
AMP + Google Analytics 4 I’ve talked about what is AMP and how to track AMP pages and send data into Universal Analytics here. But in this story I want to show you how to send data to Google Analytics 4. Since Google’s announcement that from July 1, 2023, standard…
What is Google Tag Manager? Google Tag Manager is a tool provided by Google (thanks, Captain Obvious!), a tag management system that only needs one headshot (single script) in the <head> of your website for installation. It has a user friendly interface, it’s web-based and lets you manage and deploy…
What is AMP? It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare‘s AMP caches, which…
So, let’s start with the beginning: What are dimensions in Google Analytics? Looking at any Google Analytics report you will see that it is made up of dimensions and metrics. Dimensions are attributes of your data, while metrics are quantitative measurements. For a better understanding, let’s use an example. Let’s…