Instead of reacting to the data generated by the PPC campaign, we align the development of the campaign starting from the specific business objectives, and consequently develop customized metrics and KPIs
Customer behaviour depending on the journey stage/relationship with the brand
Who are your most valuable customers and what is their profile
Profitability/ margin in product listing
Campaign investment vs. price strategy
We help companies whose visions will drive the change in their industries.
We manage more than
50+ happy clients
We are present in 4 countries
Closer to consumer intent with Big Data and hyper-segmentation.
Orange Love is one of the most important services of Orange Romania. In order to change consumer perception, Orange put all their data points to work by analysing the online behaviour of potential and current customers, thus delivering relevant and tailored messages. The results of precise targeting meant twice the original forecast in terms of leads.
Higher revenue and relevance through customer segmentation.
Autoeco, one of the biggest national spare parts retailer, increased relevance of their campaigns through creating custom audience segments based on unique car configurations. This was possible by custom implementation of Google Analytics through GTM.
E-commerce data structure applied on a betting business
Superbet, an international player on the betting market decided to track user behaviour by using the Enhanced Ecommerce data model. Our challenge was to accommodate measurement models based on products, categories and price on the specifics of a betting business, which means games, teams, scores and bets.
Smart bidding brings +180% more conversions
In the pursuit of conversion increase for Orange Love - one of the most important services of Orange Romania - Orange decided to let machine learning do its magic. Once smart bidding was enabled, they successfully completed the 3A strategy (Audience, Automation, and Attribution) which proved conversion uplift and decrease in Cost per Acquisition.
A custom safety plan focused on solving the errors and unpredictable situations.
that can identify the “holes” in your process. Starting with the technical part of site and up to keywords and products. All automated through scripts and reports.
related to campaign’s site/ landing page performance in relation with Google standards.
through automated rules and scripts, in case of out of stock products.
Our custom-built dashboard is aimed towards granular reporting and in-depth segmentation.
The PPC strategy is a result of data-driven decisions, aligned with your business objectives: leads, customer acquisition, revenue, retention, brand awareness and so on.
Each adjustment to your AdWords campaign is based on acquisition cost, quality, and value.
Consistent & compelling messages that combines the right keywords, ad messaging and site experience to produce sales/leads
Campaign related actions for optimization, also based on data derived inshights.
Start out by focusing on key objectives. We’ll find the data you need and help you develop specific strategies and actions to drive growth.
We are data revolt