Collect data based on your business model: e-commerce, SAS, publisher, start-up, mobile app
Check the accuracy, reliability and relevance of collected data
Build data driven performance strategy based on user clusters, product performance and custom automations
Optimize through insights obtained from data and customize the strategy
Closer to consumer intent with Big Data and hyper-segmentation.
Orange Love is one of the most important services of Orange Romania. In order to change consumer perception, Orange put all their data points to work by analysing the online behaviour of potential and current customers, thus delivering relevant and tailored messages. The results of precise targeting meant twice the original forecast in terms of leads.
Higher revenue and relevance through customer segmentation.
Autoeco, one of the biggest national spare parts retailer, increased relevance of their campaigns through creating custom audience segments based on unique car configurations. This was possible by custom implementation of Google Analytics through GTM.
E-commerce data structure applied on a betting business
Superbet, an international player on the betting market decided to track user behaviour by using the Enhanced Ecommerce data model. Our challenge was to accommodate measurement models based on products, categories and price on the specifics of a betting business, which means games, teams, scores and bets.
Smart bidding brings +180% more conversions
In the pursuit of conversion increase for Orange Love - one of the most important services of Orange Romania - Orange decided to let machine learning do its magic. Once smart bidding was enabled, they successfully completed the 3A strategy (Audience, Automation, and Attribution) which proved conversion uplift and decrease in Cost per Acquisition.
33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers.
(Econsultancy & IBM)
Companies who adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, they are six times more likely to be profitable year-over-year. (Forbes)
Understanding customer interactions across all touchpoints is the #1 challenge for marketers. (Forrester and DMA)
Businesses that apply personalization deliver 5-8x times the ROI in marketing spend.
Start out by focusing on key objectives. We’ll find the data you need and help you develop specific strategies and actions to drive growth.
We are data revolt